Founded in 1999 by Danny Gamez, Chicano Style has been at the forefront of Chicano and Latino fashion. Vending on college campuses throughout Califas, as well as a variety of street shows, gave Danny the initial venue to showcase his designs.

Realizing his ability to promote culture, unity, all while filling a void in the fashion market, Danny soon launched the first Chicano Style retail store in Whittier, Ca. Chicano Style quickly staked its claim in Chicano history by becoming the brand of choice for culturally aware consumers. Chicano Style has concentrated on providing it’s customer with clever innovation in terms of t-shirt designs and apparel quality. Attention to detail has given Chicano Style an appeal far and beyond its core customer.

Today Chicano Style remains a one of a kind retail chain. Through its designs and brand selection, Chicano Style continues to attract more and more Latino nationalities from all lifestyles. Mexican, Salvadorian, Guatemalan, Puerto Rican, Columbian, Cuban, Domican and many more Latino youth are finding Chicano Style is the Raza’s one stop shop with a conscious.

The Chicano Style strategy continues to show our target consumer that we are not merely on the pulse… we create the pulse.

All in all Chicano Style defines the lifestyle for today’s Latino consumer and provides an outlet for new and future Latino clothing brands.

www.chicanostyle.com